Sales & Support Team

Craig Bennett

Craig, is a 12 year veteran of the Canadian Armed Forces, serving in the Infantry, Airborne and as an air frame and aero engine technician. He began employment in the fuel dispenser industry in Canada in 1999 and never looked back, working his way up as a petroleum industry certified technician for several organizations to the founder and President of ProtoCore Technologies, a Florida-based c-store petroleum sales and service business. Craig brought his talents to Freedom Electronics in 2015, where he now serves as our Midwest US and Canadian Territory Sales Manager.

Nathan Sims

Nathan, a Graduate of Georgia State University Perimeter College and Carson-Newman University, serves as our Western US Territory Sales Manager. A member of the Freedom Electronics team since 2015, he’s 25-year sales veteran. Nathan prides himself on his ability to build long-lasting relationships with his customers.

Thomas Butler

Thomas has been with Freedom Electronics since 2000. He began his tenure with our company as a technician working on vapor vacs, printers, and a wide variety of circuit and display boards. While continuing to work with us, Thomas completed his degree in Electronics, Electrical and Electronics Engineering from Chattahoochee Technical College. He now brings his broad knowledge base of our parts offerings, plus years of experience on the front lines to benefit Freedom Electronics’ East Coast and Midwest Customers.

Felipe Maldonado

A member of the Freedom Electronics team since 2012, Felipe has extensive experience in every facet of the petroleum dispenser parts industry. Over his 15-year career, he has worked in the warehouse, purchasing, inventory management, and finally serves as manager of inside sales. Fluent in both English and Spanish, and offering extensive knowledge of Gilbarco, Veeder-Root, Wayne, Tokheim, Franklin Fueling and VeriFone and other major product lines, Felipe proves to be a vital asset to our Latin American and Southern US customers.

Brad Harper

Brad Harper joined the company in 2000. He started his career as a bench technician working on POS printers. Brad has served many roles in Freedom including circuit board tech, warehouse manager and general all-around construction handyman. He joined the sales team in 2017. He has a broad product knowledge and strong customer service abilities.

Melissa Avila

A former teacher with fluency in both Spanish and English, Melissa has proven an asset to Freedom Electronics since 2015. Serving as our Inside Sales Support Representative, she has been instrumental in serving customers domestically and internationally. Her “can do” attitude and friendly demeanor, backed with an impressive knowledge of our products, helps us uphold high standards of customer service.

Yi Li

Yi holds a Master’s Degree from the University of Florida (Master of Science, Information Systems and Operations Management) and is currently pursuing her MBA in Emory University’s Goizueta Business School. A member of the Freedom Electronics team since 2013, Yi currently serves as our Business Systems Manager. In this capacity, she leads internal IT projects that streamline our ordering system, purchasing system, inventory system, and core management system. She also leads external IT projects that integrate our internal systems with our customer interface. In short, Yi directly impacts our ability to provide to you a seamless ordering, fulfillment, and billing experience.

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