Sales & Support Team

Nathan Sims

Nathan, a Graduate of Georgia State University Perimeter College and Carson-Newman University, serves as our Western US Territory Sales Manager. A member of the Freedom Electronics team since 2015, he’s 25-year sales veteran. Nathan prides himself on his ability to build long-lasting relationships with his customers.

Felipe Maldonado

A member of the Freedom Electronics team since 2012, Felipe has extensive experience in every facet of the petroleum dispenser parts industry. Over his 15-year career, he has worked in the warehouse, purchasing, inventory management, and finally serves as manager of inside sales. Fluent in both English and Spanish, and offering extensive knowledge of Gilbarco, Veeder-Root, Wayne, Tokheim, Franklin Fueling and VeriFone and other major product lines, Felipe proves to be a vital asset to our Latin American and Southern US customers.

Brad Harper

Brad Harper joined the company in 2000. He started his career as a bench technician working on POS printers. Brad has served many roles in Freedom including circuit board tech, warehouse manager and general all-around construction handyman. He joined the sales team in 2017. He has a broad product knowledge and strong customer service abilities.

Melissa Avila

A former teacher with fluency in both Spanish and English, Melissa has proven an asset to Freedom Electronics since 2015. Serving as our Inside Sales Support Representative, she has been instrumental in serving customers domestically and internationally. Her “can do” attitude and friendly demeanor, backed with an impressive knowledge of our products, helps us uphold high standards of customer service.

Yi Li

Yi holds a Master’s Degree from the University of Florida (Master of Science, Information Systems and Operations Management) and is currently pursuing her MBA in Emory University’s Goizueta Business School. A member of the Freedom Electronics team since 2013, Yi currently serves as our Business Systems Manager. In this capacity, she leads internal IT projects that streamline our ordering system, purchasing system, inventory system, and core management system. She also leads external IT projects that integrate our internal systems with our customer interface. In short, Yi directly impacts our ability to provide to you a seamless ordering, fulfillment, and billing experience.

Technical Support


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